In Order to achieve Company target especially for sales growth must above 10%, we start to study about what kind of innovation do we need (related to current business), and also our founder (Rosalina) is part of government, we decide to develop material (Diversification). We decided to substitute materials from Textile Fiber into Natural Fiber. There are 3 kinds of natural fiber we studied as follow :
Palm Fiber
Kenaf Fiber
Coco Fiber
Based on Material Source, Material Properties, Process Feasibility, we decided to use Coco Fiber for New Product Development.